Roberts, Mary Lou <br/><br/>
Direct marketing management/ 
Mary Lou Roberts, Paul D. Berger 
 - 2nd ed. 
 - Upper Saddle:  Prentice-Hall,  c1999 
 - xviii, 447 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>013084084X  $ 50.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Marketing<br/>Industrial marketing<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.84