Gronroos, Christian <br/><br/>
Service management and marketing:  managing the moments of truth in service competition/ 
Christian Gronroos 
 - Lexington, Massachusetts:  D.C. Heath,  c1990 
 - xxii, 298 p.;  22 cm. 
 - Issues in organization and management series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0669200352  $ 44.85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Customer service
<br/><br/><label>Dewey Class. No.: </label>658.8