TY  - BOOK
AU  - Chandrasekar,K.S.
TI  - Product management: text and cases
U1  - 658.5 
PY  - 2002///
CY  - Mumbai
PB  - Himalaya Pub. House
KW  - Product Management
KW  - Marketing
KW  - Management
KW  - Product elimination
KW  - Product differentiation
N1  - Includes index
ER  -