Chandrasekar, K.S.  Dr. <br/><br/>
Product management:  text and cases/ 
Dr. K.S. Chandrasekar 
 - Mumbai:  Himalaya Pub. House,  2002 
 - 280 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 425.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management<br/>Marketing--Management<br/>Product elimination<br/>Product differentiation
<br/><br/><label>Dewey Class. No.: </label>658.5