Mahajan, B. M. 1936-
Consumer behaviour in India : an econometric study /
B. M. Mahajan
- New Delhi : Concept, 1980
- xix, 382 p. ; 22 cm.
A revision of the author's thesis (Ph.D.--University College of Wales)
Includes bibliographical references and index
Rs. 100.00
Consumers--India
Consumers' preferences--Mathematical models
339.40954