TY  - BOOK
AU  - Rajendran,K.
TI  - A psychological study of consumer behaviour towards super-markets
U1  - 339.40954 
PY  - 1989///
CY  - Annamalainagar
PB  - Annamalai University
KW  - Supermarkets
KW  - India
KW  - Tamil Nadu
KW  - Consumer behavior
KW  - Consumers
KW  - Attitudes
KW  - Consumer's preferences
KW  - Market surveys
N1  - Bibliography : p. 386-408
ER  -