A psychological study of consumer behaviour towards super-markets - Rajendran, K. (Krishnaraju), 1947- (Annamalainagar : Annamalai University, 1989)
Bibliography : p. 386-408
Keywords: Supermarkets -- India -- Tamil Nadu; Consumer behavior -- India -- Tamil Nadu; Consumers -- India -- Tamil Nadu -- Attitudes; Consumer's preferences -- India -- Tamil Nadu; Market surveys -- India -- Tamil Nadu