Rajendran, K.  1947- <br/><br/>
A psychological study of consumer behaviour towards super-markets / 
K. Rajendran 
 - Annamalainagar :  Annamalai University,  1989 
 - xii, 408 p., 1 leaf of plates :  ill., map ;  22 cm. 
<br/><br/>Bibliography : p. 386-408 
<br/><br/><label>ISBN: </label> Rs. 30.00 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Supermarkets--India--Tamil Nadu<br/>Consumer behavior--India--Tamil Nadu<br/>Consumers--Attitudes--India--Tamil Nadu<br/>Consumer's preferences--India--Tamil Nadu<br/>Market surveys--India--Tamil Nadu
<br/><br/><label>Dewey Class. No.: </label>339.40954