Consumer behavior :  theoretical sources / 
edited by Scott Ward [and] Thomas S. Robertson 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1973 
 - xv, 576 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0131693913 :  Rs. 360.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Consumption (Economics)<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>339