Jampala, Rajesh C. Advertising-sales promotion and distribution : (text and cases) / Rajesh C. Jampala - Machilipatnam (A.P.) : Duvvuri Pub., 2009 - [9], 332 p. ; 24 cm. ISBN: 9788190889230 (pbk.) Rs.85.00 Subjects--Topical Terms: AdvertisingRetail trade Dewey Class. No.: 659.1