Beri, G. C. <br/><br/>
Marketing research / 
G. C. Beri 
 - 5th ed. 
 - New Delhi :  McGraw-Hill Education ,  c 2013 
 - xx, 627 p. ;  23 cm. 
<br/><br/> Glossary : p. 598-609 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781259004902 (pbk)  Rs. 475.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.835