TY  - BOOK
AU  - Pant,Himanshu
TI  - Advertising and consumer behaviour
SN  - 9788183761215
U1  - 659.11 22
PY  - 2007///
CY  - Jaipur
PB  - ABD Publishers
KW  - Adversiting
KW  - Adversiting, consumer
KW  - Consumer behaviour
KW  - India
N1  - Includes bibliographical references and index
ER  -