Pant, Himanshu <br/><br/>
Advertising and consumer behaviour / 
Himanshu Pant 
 - Jaipur :  ABD Publishers ,  c 2007 
 - v, 293p. ;  22 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788183761215  Rs.900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adversiting<br/>Adversiting, consumer<br/>Consumer behaviour<br/>Consumer behaviour--India
<br/><br/><label>Dewey Class. No.: </label>659.11