TY  - BOOK
AU  - Sugandhi,R.K.
TI  - Customer relationship management
SN  - 8122414435
U1  - 658.812 
PY  - 2003///
CY  - New Delhi
PB  - New Age International
KW  - Customer relations
KW  - Marketing
KW  - Relationship marketing
KW  - Consumer satisfaction
KW  - Customer services
N1  - Includes index; Bibliography: p. 289-290
ER  -