Sugandhi, R.K. <br/><br/>
Customer relationship management/ 
R.K. Sugandhi 
 - New Delhi:  New Age International,  c2003 
 - ix, 293 p.;  25 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 289-290 
<br/><br/><label>ISBN: </label>8122414435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Marketing<br/>Relationship marketing<br/>Consumer satisfaction<br/>Customer services
<br/><br/><label>Dewey Class. No.: </label>658.812