TY  - BOOK
AU  - Ramesh Kumar,S.
TI  - Managing Indian Brands: marketing concepts  and strategies
SN  - 8125913084
U1  - 658.800954 
PY  - 2002///
CY  - New Delhi
PB  - Vikas Pub. House
KW  - Marketing
KW  - Brand choice
KW  - Consumer behavior
KW  - Management
N1  - Includes index; Bibliography: p. 347-352
ER  -