Ramesh Kumar, S.  Dr. <br/><br/>
Managing Indian Brands:  marketing concepts  and strategies/ 
Dr. S. Ramesh Kumar 
 - 2nd ed. 
 - New Delhi:  Vikas Pub. House,  c2002 
 - xii, 356 p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 347-352 
<br/><br/><label>ISBN: </label>8125913084  Rs. 180.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Brand choice<br/>Consumer behavior<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.800954