TY  - BOOK
AU  - Gupta,C.B.
AU  - Nair,N.Rajan
TI  - Marketing management
SN  - 8170146607
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Sultan Chand
KW  - Marketing
KW  - Management
KW  - Marketing management
KW  - Marketing research
KW  - Sales management
KW  - Consumer production
KW  - India
N1  - Includes index; Bibliography: p. 8.1-8.3
ER  -