Gupta, C.B. <br/><br/>
Marketing management/ 
Dr. C.B. Gupta and Dr. N. Rajan Nair 
 - 4th rev. and enl. ed. 
 - New Delhi:  Sultan Chand,  2000 
 - [ca. 1000 p.];  22 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 8.1-8.3 
<br/><br/><label>ISBN: </label>8170146607  Rs. 80.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing management<br/>Marketing research<br/>Sales management<br/>Consumer production--India
<br/><br/><label>Dewey Class. No.: </label>658.8