TY  - BOOK
AU  - Kapoor,Ramneek
AU  - Paul,Justin
AU  - Haldar,Biplab
TI  - Services marketing: concepts and practices
SN  - 9780070700697(pbk)
U1  - 658.8 22
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Marketing
KW  - Business marketing
N1  - Includes index
ER  -