Kapoor, Ramneek <br/><br/>
Services marketing:  concepts and practices/ 
Ramneek kapoor, Justin Paul [and] Biplab Halder 
 - New Delhi:  Tata McGraw-Hill Education,  c2011 
 - xxi,432p.:  ill;  24cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780070700697(pbk)  Rs.325.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Business marketing
<br/><br/><label>Dewey Class. No.: </label>658.8