TY  - BOOK
AU  - Muralidharan,D.
TI  - Marketing Management
SN  - 9789380060781
U1  - 658.8 23
PY  - 2009///
CY  - Salem
PB  - M.S.K.Publications
KW  - Marketing
KW  - Management
KW  - Research
KW  - Channels
N1  - For B. Com., B. Com. C.A., BBA, M. Com., MBA etc; Includes bibliographical references and index
ER  -