TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
AU  - Mukharji,Amit
TI  - Consumer behavior: building marketing strategy
SN  - 007068216X (pbk)
U1  - 658.83420973 22
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Consumer behavior
KW  - Marketing
KW  - Management
KW  - Market survays
N1  - Includes bibliographical references and indexes
ER  -