Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy/ 
Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee 
 - 11th ed. 
 - New Delhi :  Tata McGraw-Hill Education,  2010 
 - xxix, 866 p. :  ill.;  24 cm. :  CD-ROM 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>007068216X (pbk)  Rs.510.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Management<br/>Market survays
<br/><br/><label>Dewey Class. No.: </label>658.83420973