Cundiff, Edward W. Fundamentals of modern marketing / [by] Edward W. Cundiff, Richard R. Still [and] Norman A. P. Govoni. - New Delhi : Prentice-Hall of India, 1974 - 205 p. : ill. ; 25 cm. ISBN: USD 35.00 Subjects--Topical Terms: Export marketingMarketing--Management Dewey Class. No.: 658.8