TY  - BOOK
AU  - Mady,Tarek T.
ED  - University Microfilms International
ED  - Old Dominion University, 2004
TI  - First-mover advantage: a cross-national comaprison of mature and emerging market consumers' attitude toward pioneer and follower brands 
U1  - 658.8343 22
PY  - 2007///
CY  - Ann Arbor, Mich.
PB  - University Microfilms International
KW  - Brand choice
KW  - Consumers' preferences
N1  - Reprint of the Thesis by University Microfilms International, Ann Arbor, Mich; Thesis(Ph.D) -- Old Dominion University, 2004; Includes bibliographical references
ER  -