Mady, Tarek T. <br/><br/>
First-mover advantage :  a cross-national comaprison of mature and emerging market consumers' attitude toward pioneer and follower brands / 
by Tarek T. Mady 
 - Ann Arbor, Mich. :  University Microfilms International ,  2007 
 - xiii, 286p. :  22 cm. 
<br/><br/> Reprint of the Thesis by University Microfilms International, Ann Arbor, Mich. 
<br/><br/>Thesis(Ph.D) -- Old Dominion University, 2004 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label> $ 85.10 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice<br/>Consumers' preferences
<br/><br/><label>Dewey Class. No.: </label>658.8343