TY  - SER
AU  - Lusch,Robert F.
AU  - Vargo,Stephen L.
TI  - The service-dominant logic of marketing: dialog, debate, and directions
SN  - 0765614901
U1  - 658.812 22
PY  - 2006///
CY  - Armonk, N.Y.
PB  - M. E. Sharpe
KW  - Marketing
KW  - Philosophy
KW  - Customer services
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -