The service-dominant logic of marketing :  dialog, debate, and directions/ 
eds. Robert F. Lusch and Stephen L. Vargo; forewords by Ruth N. Bolton and Frederick E. Webster 
 - Armonk, N.Y. :  M. E. Sharpe,  c2006 
 - xviii, 449 p.;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0765614901  $ 99.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Philosophy<br/>Customer services<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812