TY - BOOK AU - Sheshadri,M.S. ED - Sri Kala International Institute of Fashion Technology (SKIIFT) TI - Apparel marketing and merchandising SN - (pbk) U1 - 687 22 PY - 2002/// CY - Bangalore PB - Sri Kala International Institute of Fashion Technology (SKIIFT) KW - Clothing and dress KW - Clothing trade KW - Fashion merchandising ER -