TY  - BOOK
AU  - Ramaswami,V.S.
AU  - Namakumari, S.
TI  - Marketing management: planning,implementation & control 
SN  - 0333937198
U1  - 658.80954 22
PY  - 2002///
CY  - Delhi
PB  - Macmillan
KW  - Marketing management
KW  - India
N1  - Includes bibliographical references and index
ER  -