Ramaswami, V. S. <br/><br/>
Marketing management :  planning,implementation & control :  global perspective in Indian context/ 
V.S.Ramaswamy & S.Namakumari 
 - 3rd ed. 
 - Delhi :  Macmillan,  2002 
 - xxxv,748p.;  28cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0333937198  Rs. 365.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--India
<br/><br/><label>Dewey Class. No.: </label>658.80954