Kotler, Philip <br/><br/>
Marketing management/ 
Philip Kotler, Kevin Lane Keller 
 - 12th ed. 
 - New Delhi :  Prentice-Hall,  2005 
 - xxxvii, 729, [43]p. :  ill., ports.;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8120327993  Rs.495.00(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8