De Bonis, J. Nicholas <br/><br/>
Value-based marketing for bottom-line success :  5 steps to creating customer value/ 
J. Nicholas De Bonis, Eric W.Balinski, Phil Allen 
 - New York :  McGraw-Hill,  2003 
 - xix,245p. :  ill.;  25cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>007139656X  $ 39.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer satisfaction<br/>Customer services--Management<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8