David, Fred R. Strategic management : concepts and cases/ Fred R. David - 10th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2005 - xxxii, 432 p. : col. ill., maps; 26 cm. Includes bibliographical references and index ISBN: 0131503499(pbk.) $136.67 8120327640(pbk.) Rs.395.00 Subjects--Topical Terms: Strategic planningStrategic planning--Case studies Dewey Class. No.: 658.4012