TY - BOOK AU - White,Hooper TI - How to produce effective T.V. commercials SN - 0844230332 U1 - 659.143 22 PY - 1989/// CY - Illinois PB - NTC Business Books KW - Television advertising KW - Television commercial films N1 - Glossary of production terms : P.259-264; Glossary of video terms : P.265-266; Includes index ER -