White, Hooper <br/><br/>
How to produce effective T.V. commercials/ 
Hooper White 
 - 2nd ed. 
 - Illinois :  NTC Business Books,  1989 
 - xix, 305 p. :  ill., forms;  25X18 cm. 
<br/><br/>Glossary of production terms : P.259-264 Glossary of video terms : P.265-266 Includes index 
<br/><br/><label>ISBN: </label>0844230332  $34.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising<br/>Television commercial films
<br/><br/><label>Dewey Class. No.: </label>659.143