TY  - BOOK
AU  - Hackley,Chris
TI  - Advertising and promotion: communicating brands
SN  - 0761941533
U1  - 659.1 22
PY  - 2005///
CY  - London
PB  - SAGE
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
ER  -