TY  - BOOK
AU  - Stone,Bob
AU  - Jacobs,Ron
TI  - Successful direct marketing methods
SN  - 0070598649
U1  - 658.84 22
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Direct marketing
N1  - "Glossary' p. 529-562; Includes index
ER  -