Stone, Bob  1918- <br/><br/>
Successful direct marketing methods/ 
Bob Stone and Ron Jacobs 
 - 7th ed. 
 - New Delhi :  Tata McGraw-Hill Education,  2004 
 - xxviii, 577 p. :  ill.;  25 cm. 
<br/><br/> "Glossary' p. 529-562  Includes index 
<br/><br/><label>ISBN: </label>0070598649  Rs.695.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.84