Hatch, Denny <br/><br/>
2239 tested secrets for direct marketing success/ 
Denny Hatch and Don Jackson 
 - New Delhi :  Tata McGraw-Hill Education,  2004 
 - x, 358 p.;  25 cm. 
<br/><br/> The pros tell you their time proven secrets 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070587736 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Success in business
<br/><br/><label>Dewey Class. No.: </label>658.84