TY  - BOOK
AU  - Lehmann,Donal R.
AU  - Winer,Russell S.
TI  - Product management
SN  - 0070603480
U1  - 658.56 22
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Product management
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -