Lehmann, Donal R. <br/><br/>
Product management/ 
Donald R. Lehmann [and] Russell S. Winer 
 - 4th ed. 
 - New Delhi :  Tata McGraw-Hill Education,  2005 
 - xvi, 494 p. :  ill.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070603480  Rs. 325.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.56