TY  - BOOK
AU  - Gupta,Vipin
AU  - Gollakotta,Kamala
AU  - Srinivasan,R.
TI  - Business policy and strategic management: concepts and applications
SN  - 8120328620(pbk)
U1  - 658.401 22
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Strategic planning
KW  - Busines planning
KW  - Management
N1  - Includes bibliographical references and index
ER  -