TY  - BOOK
AU  - Govoni,Norman A.
TI  - Dictionary of marketing  communications
SN  - 0761927700
U1  - 380.103 22
PY  - 2004///
CY  - Thousand Oacks,Calif.
PB  - SAGE
KW  - Marketing
KW  - Dictionaries
KW  - Communication in marketing
N1  - Includes bibliographical references
ER  -