Govoni,Norman A. <br/><br/>
Dictionary of marketing  communications/ 
Norman A.Govoni. 
 - Thousand Oacks,Calif. :  SAGE,  c2004 
 - v,249p.;  26cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0761927700  $ 69.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries<br/>Communication in marketing--Dictionaries
<br/><br/><label>Dewey Class. No.: </label>380.103