TY  - BOOK
AU  - Isaac,Jayant
TI  - Marketing of services: for Master of Business Administration [M.B.A.] 
SN  - 9789381690864 (pbk.)
U1  - 658.8 22
PY  - 2012///
CY  - Delhi
PB  - Gully Baba Pub. House
KW  - Professions
KW  - Marketing
KW  - Service industries
ER  -