TY  - BOOK
AU  - Hoyer,Wayne D.
AU  - Maclnnis,Deborah J.
TI  - Consumer behavior
SN  - 0618264825
U1  - 658.8342 22
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Consumer behaviour
KW  - Consumer preferences
KW  - Market surveys
KW  - Social aspects
N1  - Includes bibliographical references and index
ER  -