TY  - BOOK
AU  - Kelly,Francis J.
AU  - Silverstein,Barry
TI  - The breakaway brand: how great brands stand out
SN  - 0070611874(pbk)
U1  - 658.827 22
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Brand name products
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -