Kelly, Francis J.  III  1956- <br/><br/>
The breakaway brand :  how great brands stand out/ 
Francis J. Kelly, Barry Silverstein 
 - New Delhi :  Tata McGraw-Hill Education,  2006 
 - xiv, 290p. :  ill.;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070611874(pbk)  Rs.325.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827